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'How to Spend it' describe Bethan Juliff London as 'intensely feminine' with Lucia van der Post stating the pieces are 'reminiscent of Azzedine Alaïa or Alexander McQueen in the way they bring shape and an almost tailored air to what is usually a soft and unstructured medium.'


The collections generated excitement among buyers and in the media with Vogue naming Bethan a "knitwear star".


Bethan Juliff London was launched in Browns, the famous independent fashion boutique in London by Browns founder Joan Burstein, famously credited with discovering talents such as Alexander McQueen and Comme des Garcons.

Mrs Burstein said "I was asked to see Bethan’s work by Nicky Kinnaird (Space NK) and Colin Fenn (formally Fenn, Wright & Manson), both of whose opinions I respect. I liked her, her enthusiasm and her knitting. I gave her an order for one of her cardigans – bought them, sold them and reordered them. I hope she goes from strength to strength!"

The Bethan Juliff handmade origami cardigan sold out just ten days after arriving on the Browns shop floor and then again on re-delivery.

Bethan Juliff London is a luxury knitwear brand where every new sample is conceived, developed and hand-made by Bethan personally. Inspired to continually create new design methods, Bethan's techniques push the boundaries of conventional knitwear. The result: unique, sculpted shapes throughout her collections.

Bethan's designs cater for women of classic styling with a contemporary edge.

The Bethan Juliff S/S 12 collection, 'Glass of Fashion, Mould of Form', reached the semi final of Fashion Fringe, the prestigious fashion competition. Judging on the panel alongside founder Colin McDowell were international industry icons Roland Mouret and Claudia Schiffer.

Bethan has also taken part in the Centre for Fashion Enterprise (CFE) market entry programme, which is “looking for the potential fashion stars of tomorrow.”



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