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Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.

 

 

Inspired by Winston Churchill, when he said "without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse", the AW 15 collection fuses a respect for knitwear's traditions with innovative ideas.

Juliff challenges traditional preconceptions of knitwear by transforming what many would see as an unruly stretchy fabric into sleek and beautifully-tailored designs. Vogue called Bethan a "knitwear star" and says "far from the oversized, slouchy knitwear currently dominating the high street, Juliff's designs are structured and feminine."

Juliff uses each new collection to develop a new knitwear technique, following her previously sold out Origami pieces. Here she pays tribute to the late Oscar de la Renta, who said "the great thing about fashion is that it always looks forward", by introducing a new method that blends three ideas together to create a completely original, sculptured shape that runs throughout this season.

Each piece is designed developed and handmade in London.

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